THE BUSINESS WINE PLAYBOOK
Attention and hospitality matter more than wine trivia. Show up comfortably at any table, knowing how to handle the wine list confidently so you can focus on what truly matters: the people sitting with you.
Join the Wine and Word community.
The Decision No One Taught You to Make
The conversation is flowing, connections are being made, and the energy at the table is electric. Then, the sommelier approaches and hands you the wine list.
You pitch multi-million business deals, dream big, approve huge budgets yet this list is a foreign being. You're staring at hundreds of unfamiliar names, regions, and vintages while the entire table waits for your selection; or the conversation continues and you miss out on that. For many accomplished professionals, this single moment brings a sudden rush of discomfort and pressure, threatening to overshadow the true purpose of the dinner: building relationships and demonstrating hospitality.
92% of professionals feel wine anxiety at dinner.
A Repeatable Playbook
MODULE 01
A Simple Framework
Establish a foundational process for making confident selections without the pressure of memorization.
MODULE 02
The Language of Wine
Learn exactly how to describe what you enjoy and articulate it seamlessly when ordering or to your guests.
MODULE 03
Climate & Soil
Discover how geography influences taste, giving you intuitive clues about the profile of any bottle.
MODULE 04
Reading the Label
Decode the essential cues on the front and back of the bottle to know exactly what’s inside.
MODULE 05
Wine List Navigation
Master the art of navigating complex wine lists and seamlessly managing the tasting ritual.
MODULE 06
The Repeatable Playbook
Bring it all together into a reliable, liberating system you can use at any table, for any occasion.
Meet Your Host
For over two decades in business development and sales, I watched brilliant, accomplished professionals suddenly lose confidence whenever the conversation turned to something they felt they should already know. Sometimes it was a wine list. Sometimes it was something else.
I created Wine and Word because I believe intimidating topics shouldn't keep anyone from participating in conversations that matter. Whether we're talking about wine or another subject entirely, the goal is the same: To make complex topics approachable through practical frameworks, thoughtful storytelling, and genuine hospitality.
Confidence isn't about knowing everything. It's about how you show up when you take your seat at the table
WHO IT'S FOR
You Already Have a Seat Here
This playbook is not for aspiring sommeliers. It is for accomplished professionals who lead rooms, build partnerships, and drive businesses forward yet feel a subtle shift in confidence the moment the wine list arrives. In 45-minutes, you'll be ready for the next opportunity where wine takes a role.
THE TRANSFORMATION
Focus on your guests and the conversation, not the wine list
Navigate any restaurant list with a simple, repeatable framework
Replace the pressure to perform with genuine hospitality
WINE AND WORD COMMUNITY
Take Your Seat
This is about more than wine. It’s about showing up with confidence wherever hospitality matters. Join for immediate access to the course, ongoing conversations, and exclusive hosted events.
(Regularly $129 – limited-time founding member rate.)
$67
Immediate Access to The Playbook
